Web Page Ranking Using Web Mining Techniques: A Comprehensive Survey

Due to the exponential growth of Internet users and traffic, information seekers depend highly on search engines to extract relevant information. Due to the accessibility of a large amount of textual, audio, video etc., contents, the responsibility of search engines has increased. The search engine provides relevant information to Internet users concerning their query, based on content, link structure, etc. However, it does not guarantee the correctness of the information. The performance of a search engine is highly dependent upon the ranking module. The performance of the ranking module is dependent upon the link structure of web pages, which analyze through Web structure mining (WSM) and their content, which analyzes through Web content mining (WCM). Web mining plays a vital role in computing the rank of web pages. This article presents web mining types, techniques, tools, algorithms, and their challenges. Further, it provides a critical comprehensive survey for the researchers by presenting different features of web pages, which are essential to check their quality. In this work, authors presented different approaches/techniques, algorithms and evaluation approaches in previous researches and identified some critical issues in page ranking and web mining, which provide future directions for the researchers working in the area.