From Social Web to Mobile 2.0: The 2.0 paradigm in the mediatization process of mobile communications

Due to their increasing connectivity and processing power mobile devices are engaged in a process of mediatization that involves, on one side, conventional media related paradigms (standardized contents, pay per access, individualized passive consumption) and, on the other side, the Social Web related 2.0 paradigm (personalized and user generated content, third party open environments, collaborative work, prevalence of 'sharing' logics, etc.). This paper poses a general framework of those factors that enable the relevance of the Web 2.0 paradigm in the current development of market and data consumption in mobile devices, including some conceptual outline that may prove used in future research of the evolution of mobile content production, business and consumption models.