"Just how risky is it anyway?" The role of risk perception and trust on click-through intention

被引：10

作者：

Ogbanufe, Obi ^{[1
]}

Kim, Dan J. ^{[1
]}

机构：

[1] Univ North Texas, Dept Informat Technol & Decis Sci, Coll Business, 1307 West Highland St, Denton, TX 76201 USA

来源：

INFORMATION SYSTEMS MANAGEMENT | 2018年 / 35卷 / 03期

关键词：

risk propensity; risk perception; trust; web-based malware; click-through; COMPUTER SELF-EFFICACY; E-COMMERCE; DECISION-MAKING; INFORMATION PRIVACY; PROTECTION MOTIVATION; ELECTRONIC CHANNELS; USER ACCEPTANCE; PERCEIVED RISK; INTERNET FRAUD; CONSUMER TRUST;

D O I：

10.1080/10580530.2018.1477292

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

The prevalence of cybercrimes threatens internet enabled services such as e-commerce, search engines, and social media. This results in individuals having to evaluate the risk of malware before making decisions to click-through internet links. Drawing on two theoretical frameworks in trust in online transactions and risky decision-making, we propose a research model that incorporates both trust and risk frameworks to explain how individuals cultivate click-through intention. We offer theoretical and practical contributions.

引用

页码：182 / 200

页数：19

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