"Just how risky is it anyway?" The role of risk perception and trust on click-through intention

被引：10
作者：
Ogbanufe, Obi [1 ]
Kim, Dan J. [1 ]
机构：
[1] Univ North Texas, Dept Informat Technol & Decis Sci, Coll Business, 1307 West Highland St, Denton, TX 76201 USA
来源：
INFORMATION SYSTEMS MANAGEMENT | 2018年 / 35卷 / 03期
关键词：
risk propensity; risk perception; trust; web-based malware; click-through; COMPUTER SELF-EFFICACY; E-COMMERCE; DECISION-MAKING; INFORMATION PRIVACY; PROTECTION MOTIVATION; ELECTRONIC CHANNELS; USER ACCEPTANCE; PERCEIVED RISK; INTERNET FRAUD; CONSUMER TRUST;
D O I：
10.1080/10580530.2018.1477292
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
The prevalence of cybercrimes threatens internet enabled services such as e-commerce, search engines, and social media. This results in individuals having to evaluate the risk of malware before making decisions to click-through internet links. Drawing on two theoretical frameworks in trust in online transactions and risky decision-making, we propose a research model that incorporates both trust and risk frameworks to explain how individuals cultivate click-through intention. We offer theoretical and practical contributions.
引用
收藏
页码：182 / 200
页数：19
相关论文
共 50 条
12345