Measuring Television In the Programmatic Age Why Television Measurement Methods Are Shifting toward Digital

被引：7

作者：

Fulgoni, Gian M. ^{[1
]}

Lipsman, Andrew ^{[1
]}

机构：

[1] comScore Inc, Reston, VA 20190 USA

来源：

JOURNAL OF ADVERTISING RESEARCH | 2017年 / 57卷 / 01期

关键词：

D O I：

10.2501/JAR-2017-009

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：10 / 14

页数：5

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