Research on the Construction of Brand Identity System in the Exterior Design of Machine Tool Products

被引：2

作者：

Xu Gang ^{[1
]}

Yu Hong ^{[1
]}

Zhang Jiumei ^{[1
]}

Yang Xianchao ^{[1
]}

机构：

[1] 180 Xueyuan St Huixing Rd, Zigong City, Sichuan Prov, Peoples R China

来源：

INDUSTRIAL DESIGN AND MECHANICS POWER II | 2013年 / 437卷

关键词：

Machine Tool design; dentity system; colors; forms; details;

D O I：

10.4028/www.scientific.net/AMM.437.961

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

Explains the significance and function of brand identity system for machine tool manufacturing enterprises, meanwhile, it converts theories to visual elements based on the theories of industrial design, discusses the design elements for realizing the brand identity system of machine tool products from the perspective of practical application, and analyzes and explores the implementation methods of various design elements including color matching, form, details and so on one by one. It provides a new method and a new idea for the innovative design of machine tool products in China, with very great theoretical and practical significance.

引用

页码：961 / +

页数：2