Unified theory of acceptance and use of technology (UTAUT) for market analysis of FP7 CHOReOS products

The European 7th Framework FP7-ICT-2009-5 project CHOReOS No. 257178 (2010-2013) "Large Scale Choreographies for the Future Internet (IP)" is aimed to elaborate on new methods and tools related to Future Internet ultra-large-scale (ULS) solution development based on the use of choreographies. The purpose of this research is to identify exploitable CHOReOS products and approaches and business market trends that may exploit them. The aim is to collect and assess early market inputs, thereby ensuring that market needs are addressed properly by the CHOReOS project. The market acceptance assessment is done using the Unified Theory of Acceptance and Use of Technology (UTAUT), but the credibility of results is assessed using Cronbach's Alpha, Split-Half Reliability and Spearman-Brown testing methods. (C) 2013 The Authors. Published by Elsevier B.V.