Cross-cultural comparison of interactive streaming services: Evidence from Twitch

被引：15

作者：

Oh, Soyoung ^{[1
]}

Kim, Jina ^{[2
]}

Ji, Honggeun ^{[1
]}

Park, Eunil ^{[1
,2
]}

Han, Jinyoung ^{[1
]}

Ko, Minsam ^{[3
]}

Lee, Munyoung ^{[4
]}

机构：

[1] Sungkyunkwan Univ, Dept Appl Artificial Intelligence, Seoul, South Korea

[2] Sungkyunkwan Univ, Dept Interact Sci, Seoul, South Korea

[3] Hanyang Univ, Dept Human Comp Interact, Ansan, South Korea

[4] Elect & Telecommun Res Inst, Daejeon, South Korea

来源：

TELEMATICS AND INFORMATICS | 2020年 / 55卷

基金：

新加坡国家研究基金会;

关键词：

Live streaming; Cross-cultural; Communication; CUES;

D O I：

10.1016/j.tele.2020.101434

中图分类号：

G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];

学科分类号：

1205 ; 120501 ;

摘要：

A cross-cultural study of interactive live streaming platforms was conducted to investigate emotional differences in communication behavior. We collected 10,432,423 chat messages from Twitch streams, and our analysis was twofold: (1) classifying viewers by their consumption behavior and (2) analyzing subscribers' emote usage and emotional expressions. The results showed that there are significant differences in several linguistic and psychological dimensions of emotional expressions between Western and Eastern cultures. Along with these cultural differences, our study addresses the importance of encouraging the social interaction in Twitch for viewer engagement.

引用

页数：10

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