Business models for maximising the diffusion of technological innovations for climate-smart agriculture

Technological innovations will play a prominent role in the transition to climate-smart agriculture (CSA). However, CSA technological innovation diffusion is subject to socio-economic barriers. The success of innovations is partly dependent on the business models that are used to diffuse them. Within the context of innovations for CSA, the role that innovation providers' business models play in the successful adoption and diffusion has received limited attention. In this paper we identify critical issues for business models for CSA technological innovations (BMfCSATI). Our results indicate that current BMfCSATIs are not optimised for diffusing CSA technological innovations. Critical business model elements include the value proposition, channels, customer relationships, key resources, key partners, and cost structure. We find a disparity between the views of CSA technological innovation providers and potential users. The paper explores the implications of the results and develops recommendations for CSA technological innovation providers' business models.