Hotel Rebranding and Rescaling Effects on Financial Performance

被引：34

作者：

Hanson, Bjorn ^{[1
]}

Mattila, Anna S. ^{[2
]}

O'Neill, John W. ^{[2
]}

Kim, Yonghee ^{[2
]}

机构：

[1] NYU, Sch Hospitality Tourism & Sports Management, New York, NY 10003 USA

[2] Penn State Univ, Sch Hospitality Management, University Pk, PA 16802 USA

来源：

CORNELL HOSPITALITY QUARTERLY | 2009年 / 50卷 / 03期

关键词：

hotel rebranding; hotel financial performance; hotel obsolescence; BRAND EQUITY;

D O I：

10.1177/1938965509332762

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

An exploratory study of ninety-five hotels that rebranded or rescaled their operations revealed the possibility of long-term financial benefit after the change. In many cases the hotels saw an initial decline in financial results, but that was followed by a gradual recovery. Hotels that moved upscale generally saw increases in average daily rates. Hotels that merely changed brands without also changing their scale reported no significant change in financial results.

引用

页码：360 / 370

页数：11

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