Examining Critical Success Factors of Cloud Computing Adoption: Integrating AHP-Structural Mediation Model

The objective of this article is to identify the critical success factors of cloud computing adoption through the integration of AHP-Structural Mediation Model in MSMEs in India. The article is a mixed method research which includes both qualitative and quantitative study. The analytical hierarchical process (AHP) is a process of ranking the critical success factors based upon the priority and in our study, we have taken nine factors that affect business performance. Then these nine factors are employed to construct a conceptual model to check the final mediation effect of the factors (full and partial mediation) on business performance. The findings in AHP show Trust (T) is having lowest priority and perceived IT security risk (PITR) has the third priority. The structural mediation model shows that trust and PITR do not have any mediation effect on business performance. Rarely any study has integrated AHP and structural mediation to check the importance of critical success factors for Cloud computing adoption in business performance.