Contributions Of Virtual Communities In The Tourism Sector

被引：0

作者：

Najar, Manel ^{[1
]}

Zaiem, Imed ^{[2
]}

机构：

[1] Univ Tunis El Manar, Lab Rech Entreprise & Rech Mkt, Fac Sci Econ & Gest Tunis, Tunis, Tunisia

[2] Univ Carthage, Lab Rech Entreprise & Rech Mkt, Fac Sci Econ & Gest Nabeul, Carthage, Spain

来源：

INNOVATION MANAGEMENT AND SUSTAINABLE ECONOMIC COMPETITIVE ADVANTAGE: FROM REGIONAL DEVELOPMENT TO GLOBAL GROWTH, VOLS I - VI, 2015 | 2015年

关键词：

Tourism; ICT; internet; social media; virtual communities; WORD-OF-MOUTH;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Information and communication technologies (ICT) such as the Internet have brought many changes to the tourism sector in recent decades. From a literature review, this paper proposes to define the concept of virtual communities and reveal the role of these social media in search of information among tourists and in the development of relationship marketing strategies in the tourism industry.

引用

页码：3083 / 3093

页数：11

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