The Fuzzy Front End in Product Innovation Development: The Study of Idea Generation on Thai Functional Food for the Elderly

被引：0
作者：
Phaisuwat, Siripat [1 ]
Borompichaichartkul, Chaleeda [2 ]
Chandrachai, Achara [3 ]
机构：
[1] Chulalongkorn Univ, Grad Sch, Technopreneurship & Innovat Management Program, Bangkok, Thailand
[2] Chulalongkorn Univ, Fac Sci, Dept Food Sci & Technol, Bangkok, Thailand
[3] Chulalongkorn Univ, Technopreneurship & Innovat Management Program, Bangkok, Thailand
来源：
ADVANCED SCIENCE LETTERS | 2017年 / 23卷 / 01期
关键词：
Fuzzy Front End; Functional Food; Elderly;
D O I：
10.1166/asl.2017.7287
中图分类号：
O [数理科学和化学]; P [天文学、地球科学]; Q [生物科学]; N [自然科学总论];
学科分类号：
07 ; 0710 ; 09 ;
摘要：
After a review on the literature of new product development model and fuzzy front end, the framework for development of rice functional food for elderly was set. This paper introduces the model of idea generation concept on Thai function food market for the elderly by conducting the quantitative with the in-depth interview and observation techniques, and the qualitative research with marketing survey techniques on consuming behaviors and customer needs. Consequently, the result from the researches will give an idea for new rice functional food for elderly. Finally, the next step will include qualitative research to find the concept definition that fits the wants and the needs of the elderly.
引用
收藏
页码：197 / 202
页数：6
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