Influential networks

被引:9
作者
Centola, Damon [1 ]
机构
[1] Univ Penn, Annenberg Sch Commun, Philadelphia, PA 19104 USA
关键词
D O I
10.1038/s41562-019-0607-5
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
While simple contagions spread efficiently from highly connected ‘influencers’, new research has revealed another kind of spreading process, that of complex contagions, which follows surprisingly different pathways to disperse through social networks.
引用
收藏
页码:664 / 665
页数:2
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