A bite of nostalgia: The influence of nostalgia in consumers' loyalty intentions at traditional restaurants

被引：30

作者：

Chen, Qian ^{[1
]}

Huang, Rong ^{[2
]}

Zhang, Aiping ^{[3
]}

机构：

[1] Yangzhou Univ, Sch Tourism & Cuisine, Yangzhou, Jiangsu, Peoples R China

[2] Plymouth Univ, Plymouth Business Sch, Plymouth PL4 8AA, Devon, England

[3] Yangzhou Univ, Sch Tourism & Cuisine, Yangzhou, Jiangsu, Peoples R China

来源：

JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT | 2020年 / 45卷

基金：

中国国家自然科学基金;

关键词：

Nostalgia; Perceived value; Loyalty intention; Traditional restaurants; BEHAVIORAL INTENTIONS; CUSTOMER SATISFACTION; PHYSICAL-ENVIRONMENT; GENDER-DIFFERENCES; VICARIOUS NOSTALGIA; PERCEIVED QUALITY; MODERATING ROLE; IMPACT; SERVICE; FOOD;

D O I：

10.1016/j.jhtm.2020.10.016

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study aims to examine the role of nostalgia in influencing consumers' loyalty intentions at traditional restaurants in China. Data was collected from 1082 consumers at three representative traditional restaurants in Yangzhou, China. They were then screened and analysed through SPSS and structural equation modelling. The results revealed that consumers who feel more nostalgic at traditional restaurants tend to perceive higher value of their dining experience, which in turn lead to higher loyalty intentions. The study also confirmed the positive effects of restaurant food, environment and service on triggering consumers' nostalgia at traditional restaurants. Moreover, both theoretical and managerial implications are provided.

引用

页码：604 / 614

页数：11

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