Coupled social media content representation for predicting individual socioeconomic status

Predicting individual socioeconomic status (SES) from social media content benefits various applications in economic and social fields. Most previous works adopt machine learning methods with predefined features to infer SES. Nevertheless, they ignore some important information of social media content, such as order, struc-ture and relation information, which leads to limited performance. In this paper, we propose a COupled social media content REpresentation model (CORE) for individual SES prediction, which efficiently exploits latent complex couplings of social media content. CORE devises a structure-aware social media text representation method to incorporate the order and the hierarchy of social media text, and leverages a coupled attribute representation method to take into account intra-coupled and inter-coupled interaction relationships among user level attributes. Our experiments on a real data set of a Chinese microblogging platform demonstrate that our approach significantly outperforms benchmark methods, which validates its efficiency and robustness. The proposed model could be applied to improve the SES prediction and other user profiling tasks.