HRM PRACTICES AND CORPORATE STRATEGY: THE IMPACT ON ORGANIZATIONAL PERFORMANCE OF THE SMES

This study is part of the theme of management challenges related to Human Resources Management in small and medium enterprises, also aims to better understand the contribution and influence on organizational performance of SMEs in Morocco. Our project is structured around three main objectives. The first aims to contribute from a theoretical point of view to the advancement of knowledge in the context of human resources management. As for the second objective, it consists of verifying the strategic influence of human resources management practices on performance. Otherwise, we implicitly postulate that the strategy as an organizational contingency factor makes it possible to increase this performance in coherence with the HRM system. For the third, it aims to contribute empirically to testing the contribution and the link between human resource management and organizational performance. On a theoretical level and as part of a contingency approach, we will base our thinking on theoretical models of reference, with the aim to understand the different dimensions of the subject by placing it in the Moroccan context. As for the empirical plan, the present study was carried out on a sample of 117 SMEs, attempts to validate the influence of HRM practices on organizational performance, as well as the mediating effect of the strategy pursued by the company on this relationship of influence in the context of SMEs.