Addressed social help in rural areas. Practical experiences (by Kirill Chaghin) reviews the story of a regional (Perm oblast in the Urals region of Russia) program introduction involving assistance to low-income families with many children in order to make it a unit capable to improve its well being on a stable basis in the long-range perspective. The core here is efforts to develop private household or other activity permitting to get new income sources in monetary or natural forms. The experiences had showed that this form of projects is a dependable way to ensure a real transition in the sphere of social protection. Apart from it, this is an innovation is managerial and funding practices currently employed for such purposes.