THE EFFECTS OF MANAGERIAL PERCEPTIONS ON CSR PRACTICES AND CORPORATE FINANCIAL PERFORMANCE: AN EVIDENCE FROM VIETNAM

Corporate Social Responsibilities (CSR) and the related topics have evolved to be the major considerations in Western and developed countries. However, this concept as well as practical application is still new in developing nations and insufficient researches addressing CSR issues. This paper aims to fill the missing gap of managerial perceptions towards CSR practices and Corporate Financial Performance (CFP) by investigating the effects of managerial perception on CSR practices and the financial outcomes reported by the managers. Following the quantitative approach, the surveys were distributed to 869 managers currently working at Ho Chi Minh City and Binh Duong Province (Vietnam) based companies doing business in different sectors, with different sizes and industries. The collected data were processed through the factor analysis and SEM. As the results, managerial perceptions serve as the powerful forces for CSR implementation. Among the four remaining CSR domains, economic responsibility is the top contributor to CFP while legal, philanthropic and environmental dimensions showed minor impacts. Several implications are provided at the end to facilitate enterprises' decision making process and governments' strategy to foster the CSR adoption status domestically.