Self-Priorization Processes in Action and Perception

Recently, Sui, He, and Humphreys (2012) introduced a new paradigm to investigate prioritized processing of self-related information. In a balanced design, they arbitrarily assigned simple geometric shapes to the participant and 2 others. Subsequently, the task was to judge whether label-shape pairings matched. The authors found a remarkable self-prioritization effect, that is, for matching self-related trials verification was very fast and accurate in comparison to the other conditions. We tested the hypothesis that the self-priorization effect extends from perception-self links to action-self links. In particular, we assigned simple movements (i.e., up, down, left, right) to the participant, 2 others (i.e., the mother; a stranger), and a neutral label, respectively. In each trial participants executed a movement (triggered by a cue), which was followed by a briefly presented label. Participants had to judge whether label-movement pairings matched. In accordance with Sui et al. (2012) we found a remarkable self-prioritization effect, that is, for matching self-related trials verification was very fast and accurate in comparison to the other conditions.