ORGANIZATIONAL STORYTELLING IN ROMANIA

被引：0

作者：

Dinu, Alina ^{[1
]}

Marei, Raluca ^{[1
]}

Picu, Catalina-Georgeana ^{[1
]}

机构：

[1] Bucharest Univ Econ Studies, Bucharest, Romania

来源：

PROCEEDINGS OF THE 12TH INTERNATIONAL MANAGEMENT CONFERENCE: MANAGEMENT PERSPECTIVES IN THE DIGITAL ERA (IMC 2018) | 2018年

关键词：

education; jurnalism; marketing; organizations; storytelling; STORIES; BRAND; TELEVISION; NARRATIVES; SCIENCE; POWER;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

The aim of our research was to identify, how, when and why are the stories used in Romanian organizations. Based on the literature review analyzed, we have designed a questionnaire. Our finding showed that communication trough storytelling is mostly used in marketing, journalism and educational fields and that the communication through stories is a tool insufficiently or very little used to boost performances in Romanian organizations.

引用

页码：146 / 155

页数：10

共 30 条

[1]

Alkaaf F, 2017, COGENT EDUC, V4, DOI 10.1080/2331186X.2017.1348315

[2]

[Anonymous], 2018, J DESTIN MARK MANAGE, DOI DOI 10.1016/j.jdmm.2017.05.003

[3] Reconnecting with young audiences: transmedia storytelling to transform public service television in Spain, France, Germany and the United Kingdom [J].