Understanding and predicting students' intention to use mobile cloud storage services

The challenges of mobile devices such as limited bandwidth, computing, and storage have led manufacturers and service providers to develop new value-added mobile services. To address these limitations, mobile cloud computing, which offers on-demand services including platforms, infrastructure, and software have been developed. This study attempts to build a significantly improved research framework based on the Technology Acceptance Model in order to identify factors that affect students' attitudes toward and intentions in using mobile cloud storage services. A structural equation model was used to assess the proposed model based on the data collected from 262 undergraduate students. Results show that perceived usefulness, subjective norm, and trust have a significantly positive effect on the attitude, which in turn is a significant predictor of behavioral intentions. The research model, which explains 82% of the variance in attitudes toward using mobile cloud storage services has a strong predictive power. The findings have both theoretical and practical implications for academics, managers, and educational institutions. (C) 2015 Elsevier Ltd. All rights reserved.