EFFECTS OF CURRICULUM DESIGN ON STUDENTS' CREATIVE POTENTIAL DEVELOPING A CASE STUDY ON STUDENTS IN THE DEPARTMENT OF BUSINESS MANAGEMENT

The rapid advance of science technology and civilization has resulted in people's activities being more complicated as various new problems are likely to occur at any time. Problem-solving abilities therefore become a basic competence to survive in modern societies. In the problem-solving process, the development of creativity is required to break through dilemmas. School education aims to cultivate students' decision-making and problem-solving competence. Nonetheless, the educational approaches and contents in Taiwan stress too much on mastery learning, and ignore the development of curiosity and creative potential. Aiming at the students in the department of business management in national universities in Taiwan, total 300 copies of questionnaires are distributed, and 187 valid copies are retrieved, with the retrieval rate 62%, in which each retrieved copy is regarded as a valid sample. The research findings show that Curriculum Design presents partially positive effects on Fluency, Flexibility, Originality, and Elaboration in Creative Potential Developing and Background Variables reveal significant moderating effects on the correlations between Curriculum Design and Creative Potential Developing.