The application of Data mining in customer management of magazine editing system

被引：0

作者：

Zhang Xiaoqian ^{[1
]}

机构：

[1] Comp Simulat Editorial Off, Beijing 100036, Peoples R China

来源：

ADVANCES IN MECHATRONICS, AUTOMATION AND APPLIED INFORMATION TECHNOLOGIES, PTS 1 AND 2 | 2014年 / 846-847卷

关键词：

data mining; customer management; data warehousing; business magazine editing system;

D O I：

10.4028/www.scientific.net/AMR.846-847.1048

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

China's commercial magazine faces of increasingly fierce competition in the customer, so it must improve its management and marketing method to enhance competitiveness. It is the key point to strengthening customer relationship management. The study in this paper uses data mining techniques to enhance the management of the customer to explore new customers, maintain overall customers and accelerate the development of the magazine. Through the establishment of large database and data mining, we find useful data and the relevance to support decision-making and better improve the competitiveness of the magazine.

引用

页码：1048 / 1051

页数：4