Applied-Information Technology with Transmission Features of New Media on News Communication

With the growth and convergence of information technology, new media provides a foundation for the emergence and development of sport news communication. To identify the opportunities and challenges in fast growing new media, in this paper, we discuss several emerging topics including new feature, construction and interaction, and present a transmission model of new media. The proposed model is integrated with an accessible mechanism that improves the ability of analysis and understanding of people to sport news. According to the transmission model, we put forward some theoretical principles and analyze the application misunderstandings of communication theory in sport domain, and improve the accuracy of data. The test result shows that the model can obtains empirical support in the application analysis.