Impact of Different Stakeholders of Bike-Sharing Industry on Users' Intention of Civilized Use of Bike-Sharing

It is important to put forward effective regulations since bike-sharing has both positive and negative impacts on sustainable development. This study distinguishes four stakeholders of the bike-sharing industry; these are bike-sharing companies, the public, the media, and government. A research model is proposed based on the Stimulus-Organism-Response framework to explore the impact of these four stakeholders on users' intention of civilized use. The model was tested using 250 questionnaires collected from an online survey. The results demonstrate the importance of user-interface (UI) design, social influence, and new media in affecting users' awareness of and attitude towards uncivilized behaviors, which in turn improve their intention of civilized use. The study also clarifies the moderation effect of firm and government controls on the relationship among different variables in the model.