Research on Factors Influencing Online Purchase Intention of Second-hand Products from the TAM Perspective

被引：0

作者：

Zhang, Shiyun ^{[1
]}

Chen, Huimin ^{[1
]}

机构：

[1] Chongqing Univ Posts & Telecommun, Sch Econ & Management, 2 Chongwen Rd, Chongqing 400065, Peoples R China

来源：

CONFERENCE PROCEEDINGS OF THE 6TH INTERNATIONAL SYMPOSIUM ON PROJECT MANAGEMENT (ISPM2018) | 2018年

关键词：

Second-hand products; TAM; Online purchase intention; ACCEPTANCE; TRUST; RISK;

D O I：

暂无

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

Based on the technology acceptance model, this paper studies online purchase of second-hand products by constructing a behavioral intention model and analyzes the effects of influencing factors on online purchase attitude using the structural equation model. Our findings show that three variables, perceived benefit, perceived safety, and perceived risk, have a positive correlation to online purchase intention through online purchase attitude which acts as a mediator. We also unexpectedly find that perceived risk has a positive correlation to online purchase intention of second-hand products.

引用

页码：1207 / 1216

页数：10

共 29 条

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