Using the example of mass events that took place in the USSR from the 1950s through the 1980s, practices of Soviet "affective management" are discussed, practices associated with the condemnation of wars of the past, present, and future on the basis of the formation of the affect of scare tactics. In the author's opinion, this corresponded to the dispositions of the Soviet "emotional regime" and was aimed at forming an "emotional community," which including not only citizens of the USSR, but also representatives of other countries. Counting on the generation of the short-term affects of fears, the directors of such events used manipulative techniques: strict binary oppositions featuring sham, but well known symbols of evil that demonized American imperialism and equated it to Nazism. Such stereotypes, schematism, and the lack of alternatives in the long term led to unexamined emotional reactions as a result: panicked reactions, the distribution of informal folkloric texts, and the formation of an aggressive, rather than pacifistic, model of the struggle for the world.
