BUSINESS SUSTAINABILITY THROUGH THE PRACTICE OF CSR: THE A. PETTI SPA EXPERIENCE

The progressive and speedy evolution of the Corporate Social Responsibility (CSR) concept, over the last few years, has provoked an afterthought of the same goals that companies are called to follow, that is to support the traditional production function, which represents the constitutive element of their being and operating, the principles of sustainability, in a perspective able to increase the value to not only economic capital but also natural and human capital. This paper aims to examine the adoption of systems, models and tools of CSR in the Italian company 'Antonio Petti SpA' operates from 1925 in the sector of vegetable tinned, in order to evaluate the contribution that CSR instrument adopted have offered to build organization's sustainability.