Assessing the Impact of CEO Activism

被引：120
作者：
Chatterji, Aaron K. [1 ,2 ,3 ]
Toffel, Michael W. [4 ]
机构：
[1] Duke Univ, Fuqua Sch Business, Durham, NC 27706 USA
[2] Duke Univ, Sanford Sch Publ Policy, Durham, NC USA
[3] Natl Bur Econ Res, Cambridge, MA 02138 USA
[4] Harvard Sch Business, Business Adm, Boston, MA 02163 USA
来源：
ORGANIZATION & ENVIRONMENT | 2019年 / 32卷 / 02期
关键词：
business and society; corporate social policy; leadership; social activism; values; environmental regulations; CORPORATE POLITICAL ACTIVITY; CLIMATE-CHANGE; FIELD EXPERIMENTS; STRATEGY; MARKET; SEGMENTATION; MANAGEMENT; COMPANIES; IDEOLOGY; BEHAVIOR;
D O I：
10.1177/1086026619848144
中图分类号：
X [环境科学、安全科学];
学科分类号：
08 ; 0830 ;
摘要：
CEO activism refers to corporate leaders speaking out on social and environmental policy issues not directly related to their company's core business, which distinguishes it from nonmarket strategy and traditional corporate social responsibility. In the first study of this phenomenon, we implement two framed field experiments to provide evidence on how CEO activism can influence public opinions about government policies and consumer attitudes about the CEO's company.
引用
收藏
页码：159 / 185
页数：27
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