Measuring performance in the retail industry

Bearing in mind the changeable and complicated needs of business environment, in this paper we examine the necessity of evolution in the traditional decision support techniques. Our aim is to intensify the need for integrated performance measurement and management, as a way to ameliorate the existing tools for decision making, which are currently based on historical data. Because of the nature of challenges and trends in the retail industry, it is considered to be an appropriate application scenario. In addition to that, a framework is proposed and a case study is described as a proof of our claim.