The game analysis between logistics enterprise and customer

As the competition of enterprises in the global world induced by economic globalization become more and more fiercely, the logistics enterprises how to handle the relations with customers have become the important premise of obtaining their own value and competitive advantage. Because of the asymmetry information between logistics enterprise and customer, we establish a game model of incomplete information between logistics enterprises and customers, to analyze the importance of customer benefit as the starting point to the logistics enterprises, and then put forward some ways that achieve win-win situation between the logistics enterprise and customer: increase the default operation costs of logistics enterprise and decrease the supervising costs of customer, etc. Furthermore, the win-win situation between the logistics enterprise and customer is precisely the development directions of enterprises in the future.