TRENDS IN THE EVOLUTION OF MARKETING MANAGEMENT AND ITS IMPLICATION ON THE BUSINESS ENVIRONMENT

被引：0

作者：

Popescu, Doina L. ^{[1
]}

Ceptureanu, Eduard Gabriel ^{[1
]}

Ceptureanu, Sebastian Ion ^{[1
]}

机构：

[1] Bucharest Univ Econ Studies, Bucharest, Romania

来源：

PROCEEDINGS OF THE 12TH INTERNATIONAL MANAGEMENT CONFERENCE: MANAGEMENT PERSPECTIVES IN THE DIGITAL ERA (IMC 2018) | 2018年

关键词：

civilisation marketing; internal marketing; marketing management; relational marketing; sales strategies; scent marketing;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

In this article, we present the necessity of restructuring and re-evaluating the manner in which companies conduct their entire activity as a consequence of major mutations happening in the business world. We present the changes occurring at the level of marketing optics, as well as changes at strategic, operational and functional levels.

引用

页码：416 / 422

页数：7

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