In a set of dedicated ASDEX Upgrade shape-scan experiments, the influence of plasma geometry on the frequency and amplitude behaviour of the geodesic acoustic mode (GAM), measured by Doppler reflectometry, is studied. In both limiter and divertor configurations, the plasma elongation was varied between circular and highly elongated states (1.1 < kappa < 1.8). Also, the edge safety factor was scanned between 3 < q < 5. The GAM frequency omega(GAM) and amplitude are used to test several models (heuristic, fluid and gyrokinetic based), which incorporate various plasma geometry effects. The experimentally observed effect of decreasing omega(GAM) with increasing. is predicted by most models. Other geometric factors, such as inverse aspect ratio epsilon and Shafranov shift gradient Delta' are also seen to be influential in determining a reliable lower omega(GAM) boundary. The GAM amplitude is found to vary with boundary elongation kappa(b) and safety factor q. The collisional damping is compared to multiple models for the collisionless damping. Collisional damping appears to play a stronger role in the divertor configuration, while collisional and collisionless damping both may contribute to the GAM amplitude in the limiter configuration.