Geographies of food: following

One ... thing that we want the consumers to appreciate is that ... they could assist the farmers by purchasing our fruits ... If they re willing to purchase them, use them as if they'll be helping human beings just like them ... Because it is very difficult for a man, or somebody, to produce something. But we who consume it, or make use of it, we have to appreciate the people who produce it. (St Lucian banana farmer Renicks Doxilly, 1996, quoted in Cook et al., 2002:1) © 2006 SAGE Publications.