Why Users Continually Seek Knowledge in Online Communities? An Empirical Study of an Online Q&A Community

被引：0
作者：
Jin Jia-hua [1 ]
Yan Xiang-bin [1 ]
Wang Le [1 ]
Li Yi-jun [1 ]
机构：
[1] Harbin Inst Technol, Sch Management, Harbin 150001, Peoples R China
来源：
2015 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING - 22ND ANNUAL CONFERENCE PROCEEDINGS, VOLS I AND II | 2015年
基金：
中国国家自然科学基金;
关键词：
knowledge seeking; knowledge exchange; identity-based trust; communication identity; SOCIAL COGNITIVE THEORY; IDENTITY; SUPPORT; TRUST;
D O I：
暂无
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
Online Q&A communities have been widely highlighted as an important knowledge exchange market. Motivations for knowledge seeking are quite clear, but the external factors that affect online Q&A users' continued knowledge seeking behavior are still vague. Based on social capital theory, social exchange theory, and social cognitive theory, this study explored why users continuously seek knowledge from online social Q&A communities. Empirical data was collected from a popular Chinese online social Q&A community. The results from a negative binomial regression model indicate that knowledge exchange behavior, identity-based trust have positive impact on knowledge contribution behaviors, but group size has negative impact. This study provided theoretical basis for knowledge seeking behavior in online Q&A communities, and findings can help to guide the development and operation of online social Q&A communities.
引用
收藏
页码：83 / 89
页数：7
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