Research on the influence mechanism of disruptive innovation on the consumer prices

被引：0

作者：

Yang Qiang ^{[1
]}

Liu Caiyan ^{[1
]}

机构：

[1] Tianjin Univ Technol, Sch Management, Tianjin 300384, Peoples R China

来源：

SUSTAINABLE DEVELOPMENT AND ENVIRONMENT II, PTS 1 AND 2 | 2013年 / 409-410卷

关键词：

Disruptive innovation; Sustaining innovation; Consumer prices;

D O I：

10.4028/www.scientific.net/AMM.409-410.1583

中图分类号：

TU [建筑科学];

学科分类号：

0813 ;

摘要：

Consumer prices are strongly affected by consumer awareness, and the companies often retard the downtrend of consumer prices, caused by the improvement of consumer awareness, through technological innovation. Analyze the influence mechanism of sustaining innovation and disruptive innovation on the formation and evolution of consumer prices, from the perspective of technological innovation, and then compare the two different methods. Demonstrate the role of disruptive innovation to sustaining innovation on the consumer prices. In order to offer support for the enterprises with their consumer prices strategy's generating and innovative models' choosing.

引用

页码：1583 / 1586

页数：4