Social marketing and the promotion of structural changes on breastfeeding

被引：1
|
作者：
Dourado Martins, Oliva Maria [1 ]
Finisterra do Paco, Arminda Maria [2 ]
Mainardes, Emerson Wagner [3 ]
Rodrigues, Ricardo Gouveia [2 ]
机构：
[1] Inst Estudos Super Fafe, Fafe, Portugal
[2] Univ Beira Interior, Dept Gestao & Econ, Beira Interior, Covilha, Portugal
[3] FUCAPE Business Sch, Programa Posgrad Adm, Vitoria, ES, Brazil
来源：
RAE-REVISTA DE ADMINISTRACAO DE EMPRESAS | 2014年 / 54卷 / 04期
关键词：
Social marketing; breastfeeding behavior; barriers; social ecological model; structural changes;
D O I：
10.1590/S0034-759020140403
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
To assess the practical implications in relation to the breastfeeding behavior, regarding the dimension of the structural problems in the framework of social marketing, a qualitative exploratory research based on the Social Ecological Model (SEM) was developed, through in-depth interviews with lactation counselors and consultants in Portugal. The content of these interviews revealed some of the key barriers to breastfeeding behavior in the dimension of the structural problems and in the context of social marketing.
引用
收藏
页码：370 / 380
页数：11
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