Influence of College Students' Use of Social Networking Sites on Self-Concept Clarity: Mediating Role of Social Comparison

To explore the effect of college students' use of social networking sites and social comparison on self-concept clarity and its mechanism of action, the researchers used social networking websites use strength questionnaire, social comparison tendency questionnaire and selfconcept clear questionnaire and investigated 697 college students. The results showed that: (1) social networking sites use strength and social comparison was significantly positively related, and the intensity of social networking sites use and social comparison tendency and self-concept clarity has a significant negative correlation. (2) the use of social networking sites not only has a significant direct predictive effect on self-concept clarity but also has an indirect effect on self-concept clarity through the social comparison tendency.