A Research on the SWOT Analysis and Special Project of Sports Tourism Development in Hainan

At the background of the constrictions of international tourist island, this paper applies the methods of literature review, the interview, in-site investigation, questionnaire, mathematic statistics to analyze the development status of the sports tourism in Hainan by SWOT analysis method and compare with the world's four famous tourism Islanders. It reached a conclusion: the tourism resources in Hainan are rich and unique, and it has great potential to develop, but there is a gap in soft environment aspect. To compare with world's four famous tourism Islanders, Hainan is not a halfpenny the worse in natural conditions and humanities environment, but it still has a great gap in popularity. So we need more publicity. It makes a planning assumption of the development of the sports tourism. It aims to set up the development planning guidelines and objectives of sports tourism in Hainan, to clarify the spatial layout of resources, the distribution of different sports tourism zones and the tourism routes, to propose the project plans of the sports tourism in Hainan with a combination of the construction of international tourism island. It suggests that focus on "marine sports", "maritime festival", to revive the national sports training base, pay attention to "high-level migratory birds" sports economic and promote the development of the tourism in Xisha Islands and Nansha Islands.