Operations;
E-commerce;
retail;
distribution channels;
game theory;
MANUFACTURER ENCROACHMENT;
STRATEGIES;
CHANNEL;
QUALITY;
COMPETITION;
INNOVATION;
BRICKS;
IMPACT;
CLICKS;
D O I:
10.1051/ro/2022003
中图分类号:
C93 [管理学];
O22 [运筹学];
学科分类号:
070105 ;
12 ;
1201 ;
1202 ;
120202 ;
摘要:
E-commerce provides suppliers with the flexibility to operate an online arm via a platform in addition to their pre-existing physical stores. Although such supplier encroachment is becoming increasingly prevalent in e-commerce markets, the literature on supplier encroachment traditionally assumes that suppliers sell products to consumers directly and argues that supplier encroachment can mitigate double marginalisation problems that can secure Pareto improvements. This paper narrows this gap by investigating the implications of the supplier encroachment with an online platform under two scenarios (i.e., the platform owner forgoing or retaining its entry options). A central result obtained is that, unlike supplier-owned direct channels and in addition to the "win-win" outcomes for the supplier and the traditional retailer, supplier encroachment with an online platform may also lead to "win-lose" and "lose-lose" outcomes. Furthermore, when the platform owner retains its entry option, such encroachment is always detrimental for the traditional retailer but beneficial for the supplier.
机构:
London Business Sch, Dept Strategy & Int Management, London NW1 4SA, EnglandLondon Business Sch, Dept Strategy & Int Management, London NW1 4SA, England
机构:
Univ Elect Sci & Technol China, Sch Management & Econ, Chengdu, Sichuan, Peoples R ChinaUniv Elect Sci & Technol China, Sch Management & Econ, Chengdu, Sichuan, Peoples R China
Chai, Junwu
Yan, Wei
论文数: 0引用数: 0
h-index: 0
机构:
Univ Elect Sci & Technol China, Sch Management & Econ, Chengdu, Sichuan, Peoples R ChinaUniv Elect Sci & Technol China, Sch Management & Econ, Chengdu, Sichuan, Peoples R China
Yan, Wei
Li, Youwei
论文数: 0引用数: 0
h-index: 0
机构:
Univ Hull, Business Sch, Kingston Upon Hull, N Humberside, EnglandUniv Elect Sci & Technol China, Sch Management & Econ, Chengdu, Sichuan, Peoples R China
Li, Youwei
Palmer, Mark
论文数: 0引用数: 0
h-index: 0
机构:
Queens Univ, Queens Management Sch, Belfast, Antrim, North IrelandUniv Elect Sci & Technol China, Sch Management & Econ, Chengdu, Sichuan, Peoples R China
Palmer, Mark
Huang, Qilin
论文数: 0引用数: 0
h-index: 0
机构:
Univ Elect Sci & Technol China, Sch Management & Econ, Chengdu, Sichuan, Peoples R ChinaUniv Elect Sci & Technol China, Sch Management & Econ, Chengdu, Sichuan, Peoples R China
机构:
London Business Sch, Dept Strategy & Int Management, London NW1 4SA, EnglandLondon Business Sch, Dept Strategy & Int Management, London NW1 4SA, England
机构:
Univ Elect Sci & Technol China, Sch Management & Econ, Chengdu, Sichuan, Peoples R ChinaUniv Elect Sci & Technol China, Sch Management & Econ, Chengdu, Sichuan, Peoples R China
Chai, Junwu
Yan, Wei
论文数: 0引用数: 0
h-index: 0
机构:
Univ Elect Sci & Technol China, Sch Management & Econ, Chengdu, Sichuan, Peoples R ChinaUniv Elect Sci & Technol China, Sch Management & Econ, Chengdu, Sichuan, Peoples R China
Yan, Wei
Li, Youwei
论文数: 0引用数: 0
h-index: 0
机构:
Univ Hull, Business Sch, Kingston Upon Hull, N Humberside, EnglandUniv Elect Sci & Technol China, Sch Management & Econ, Chengdu, Sichuan, Peoples R China
Li, Youwei
Palmer, Mark
论文数: 0引用数: 0
h-index: 0
机构:
Queens Univ, Queens Management Sch, Belfast, Antrim, North IrelandUniv Elect Sci & Technol China, Sch Management & Econ, Chengdu, Sichuan, Peoples R China
Palmer, Mark
Huang, Qilin
论文数: 0引用数: 0
h-index: 0
机构:
Univ Elect Sci & Technol China, Sch Management & Econ, Chengdu, Sichuan, Peoples R ChinaUniv Elect Sci & Technol China, Sch Management & Econ, Chengdu, Sichuan, Peoples R China