Consumer and managerial goals in assortment choice and design

被引：22

作者：

Kahn, Barbara E. ^{[1
]}

Chernev, Alexander ^{[2
]}

Boeckenholt, Ulf ^{[2
]}

Bundorf, Kate ^{[3
]}

Draganska, Michaela ^{[4
]}

Hamilton, Ryan ^{[5
]}

Meyer, Robert J. ^{[1
]}

Wertenbroch, Klaus ^{[6
]}

机构：

[1] Univ Penn, Philadelphia, PA 19104 USA

[2] Northwestern Univ, Evanston, IL USA

[3] Stanford Univ, Stanford, CA 94305 USA

[4] Drexel Univ, Philadelphia, PA 19104 USA

[5] Emory Univ, Atlanta, GA 30322 USA

[6] INSEAD, F-77305 Fontainebleau, France

来源：

MARKETING LETTERS | 2014年 / 25卷 / 03期

关键词：

Assortment; Choice overload; Variety; Goals; SELF-CONTROL; PURCHASE QUANTITY; VARIETY; PERCEPTIONS; PREFERENCE; TEMPTATION; FOCUS; SIZE; TOO;

D O I：

10.1007/s11002-014-9307-0

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In many domains, consumers must deal with an increasing number of choices-spanning where, when, what, and how many items to buy; how many and which options to consider; and how best to weigh the pros and cons of these options. This paper considers how consumer and managerial goals and the ensuing tradeoffs affect the optimal design of assortments in order to help enhance our understanding of assortment choice, identify issues that merit particular attention, review some of the recent research in pertinent areas, and suggest directions for future research.

引用

页码：293 / 303

页数：11

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