Attitudes toward Water Conservation: The Influence of Site-Specific Factors and Beliefs in Climate Change

Areas affected by drought are increasing, and many lakes that provide potable water and recreation opportunities are located in drought-vulnerable areas. Understanding a population's attitudes toward conservation actions can improve communication initiatives, policy development, and education, which are all necessary for effective water resource management. However, little is known about stakeholders' interactions with drought-influenced resources and the potential factors that form their water conservation attitudes. Using a mixed methods approach, we evaluated lake recreationists' (n=229) attitudes toward water conservation at a drought-impacted lake. We identified the relationships between two site-specific factors (place attachment and awareness of drought impacts), beliefs in climate change, concern for drought impacts, and water conservation attitudes. Results indicated concern for local drought impacts fully mediated the relationships between site-specific factors, beliefs in climate change, and attitudes toward water conservation behaviors. Implications for research, outreach, and water resource management are discussed.