The aim of the article is to identify the role of the state innovative policy in the election campaign of the US presidential candidate Bill Clinton in 1992. Objectives of the article include determination of significance of the subject of innovative policy in the electoral success of Bill Clinton and identification of specific proposals of the Democratic candidate in the development of high-tech production in the United States during the election campaign of 1992. Research methods include the content analysis of Clinton's speeches as well as the historical and biographical method of research. The article is written based on Clinton's memoirs, his pre-election speeches, policy statements and statistical data. Results of the study allow to conclude that the subject of state innovation policy has taken one of the central places in the pre-election rhetoric of Bill Clinton. It attracted a significant number of voters employed in the sphere of high-tech production to the side of the Democratic candidate. Clinton's team was able to correctly assess the challenges facing America and offer a new guide for development of the American society. This guide included a qualitatively new state innovative policy and strengthening of the active middle class engaged in production. According to Clinton, the technological lag in the United States was systemic, and required a systemic response; in particular, he proposed to increase the attractiveness of technical education. Clinton also stated that US technological leadership in the world should become a national priority and the government should be responsible for this task. In addition, Bill Clinton presented six main initiatives in the field of technology development: (1) building a 21st-century technology infrastructure - the technology of high-speed data transmission; (2) establishing education and training programs for a high-skill workforce; (3) investing in technology programs that empower America's small businesses; (4) increasing dramatically the percentage of federal R&D for critical technologies; (5) leveraging the existing federal investment in technology to maximize its contribution to industrial performance; (6) creating a world-class business environment for private sector investment and innovation. Representatives of high-tech companies approved this plan. Bill Clinton looked favorably against his main rival George Bush, who was doubtful about the idea of a partnership between the government and industry leaders. Thus, unlike the candidate of the Republican Party, Clinton had a thought-out strategy to support the development of high-tech products in the United States and actively defended this strategy during his election campaign. In the presidential election, Clinton won with an impressive result and received the highest number of votes from the 'middle class'. The theme of state innovation policy played an important role in Clinton's election rhetoric.