The Future of Retailing

被引：598

作者：

Grewal, Dhruv ^{[1
]}

Roggeveen, Anne L. ^{[1
]}

Nordfalt, Jens ^{[2
]}

机构：

[1] Babson Coll, Babson Pk, MA 02457 USA

[2] Stockholm Sch Econ, Stockholm, Sweden

来源：

JOURNAL OF RETAILING | 2017年 / 93卷 / 01期

关键词：

Retailing; Futuristic view; Strategy; FRAMEWORK; ATMOSPHERICS;

D O I：

10.1016/j.jretai.2016.12.008

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Retailers have embraced a variety of technologies to engage their customers. This article focuses, on "The Future of Retailing" by highlighting five key areas that are moving the field forward: (1) technology and tools to facilitate decision making, (2) visual display and merchandise offer decisions, (3) consumption and engagement, (4) big data collection and usage, and (5) analytics and profitability. We also suggest numerous issues that are deserving of additional inquiry, as well as introduce important areas of emerging applicability: the interne of things, virtual reality, augmented reality, artificial intelligence, robots, drones, and driverless vehicles. (C) 2017 The Authors. Published by Elsevier Inc. on behalf of New York University.

引用

页码：1 / 6

页数：6

共 30 条

[1] Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness [J].