The research of customer segment in CRM based on data mining

被引：0
作者：
Wang, Fudong [1 ]
Yao, Weixin [1 ]
Chen, Meimei [1 ]
机构：
[1] Donghua Univ, Glorious Sun Sch Management, Shanghai 200051, Peoples R China
来源：
FIFTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS 1-3: INTEGRATION AND INNOVATION THROUGH MEASUREMENT AND MANAGEMENT | 2006年
关键词：
customer segment; data mining; customer lifetime value; analytic hierarchy process; clustering;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
In CRM, customer segment is the. base of other function. In this paper, we developed a novel customer segment methodology that combined group decision-making and data mining techniques. This paper applies the analytic hierarchy process to determine the relative weights of all and applies clustering techniques to do customer segment according to the weighted RFM value. The experimental results demonstrated that the method is effective for customer segment.
引用
收藏
页码：848 / 852
页数：5
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