To build efficacy, eat the frog first: People misunderstand how the difficulty-ordering of tasks influences efficacy

Achieving competency and autonomy in one's life-in other words, being efficacious-is a fundamental human need. A commonly endorsed strategy for building efficacy is summarized by a popular quote: "If it's your job to eat a frog, it's best to do it first thing." The current paper tests this "eat-the-frog-first" strategy, examining whether completing tasks in increasing-easiness order builds efficacy more than increasing-difficulty (or randomized) order. We propose that the eat-the-frog-first strategy does indeed enhance efficacy, but also that people will prefer the opposing order (preferring to complete more difficult tasks later) because they inaccurately believe that doing so will enhance their efficacy. Six experiments and one supplemental experiment (N = 2013) support these hypotheses. In Experiments 1a, 2a, and 3a (predicted efficacy experiments), people believed that completing tasks in increasing-difficulty (vs. increasing-easiness) order would enhance their efficacy, and hence preferred to complete tasks in increasing-difficulty order. But in corresponding Experiments 1b, 2b, and 3b (actual efficacy experiments), completing tasks in increasing-difficulty (vs. increasing-easiness or random) order reduced self-efficacy (or did not meaningfully change it; 3b). We provide evidence in a final study (Experiment 4) that this misunderstanding is due to people simulating the beginning of a sequence (e.g., the struggle of completing the most difficult task) more than the end (e.g., the ease of completing the simplest task). We conclude that people's tendency to delay the difficult incurs unexpected costs to self-worth. To build efficacy, people should start with their hardest task, even though doing so may violate intuition.