Impact of online convenience on mobile banking adoption intention: A moderated mediation approach

被引：108

作者：

Jebarajakirthy, Charles ^{[1
]}

Shankar, Amit ^{[2
]}

机构：

[1] Griffith Univ, Dept Mkt, Griffith Business Sch, Gold Coast Campus, Southport, Qld 4222, Australia

[2] Indian Inst Management Visakhapatnam, Visakhapatnam 530003, Andhra Pradesh, India

来源：

JOURNAL OF RETAILING AND CONSUMER SERVICES | 2021年 / 58卷

关键词：

Convenience; Mobile banking; Adoption intention; Perceived hedonic values; Perceived utilitarian values; Perceived security concern; CUSTOMER SATISFACTION; SERVICE CONVENIENCE; CONSUMER ADOPTION; EMPIRICAL-EXAMINATION; YOUNG CONSUMERS; KEY DIMENSIONS; SHOPPING VALUE; CHANNEL; UTILITARIAN; ANTECEDENTS;

D O I：

10.1016/j.jretconser.2020.102323

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The purpose of this study to investigate the effect of online convenience dimensions on mobile banking (m banking) adoption intention using a comprehensive moderated mediation framework. A total of 446 responses from Indian banking users were received using systematic sampling. The covariance-based structural equation modelling and PROCESS macro were used to examine the hypotheses. The results indicated that access convenience, transaction convenience, benefit convenience, and post-benefit convenience have a crucial impact on m banking adoption intention. The perceived hedonic values and perceived utilitarian values mediate the effects of convenience dimensions on m-banking adoption intention. The study's findings will help banks to identify which dimension/s of online convenience they should focus on over m-banking platforms to enhance adoption intention. As, "Convenience" plays a crucial role in mobile commerce adoption intention. This study attempts to examine how convenience dimensions affect m-banking adoption intention.

引用

页数：12

共 98 条

[21] Continued Use of Mobile Instant Messaging Apps: A New Perspective on Theories of Consumption, Flow, and Planned Behavior [J].