The marketing behavior in uncertain market - the exploration of expeditionary marketing

In a market in which demand changes more and more rapidly and products become more and more differentiated, "learn by doing" acts more and more importantly as a marketing behavior. In a diverse product market, creating market predominance lies in the fact that firms should continually expedite and study, accumulate market experience, perfect product performance, and fix appropriate price, distribution channel, quantity of the product as well, and this expedition and "learn by doing" is the process of expeditionary marketing. This thesis tries to explore the function and process of expeditionary marketing.