Special section introduction by the ISMS Practice Prize Competition chairman

被引：2

作者：

Lilien, GL ^{[1
]}

机构：

[1] Penn State Univ, Smeal Coll Business, University Pk, PA 16802 USA

来源：

MARKETING SCIENCE | 2004年 / 23卷 / 02期

关键词：

marketing science practice; database marketing; diffusion; prelaunch forecasting; market entry; defensive strategy; segmentation;

D O I：

10.1287/mksc.1040.0066

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In 2003 the INFORMS Society for Marketing Science (ISMS) introduced and conducted its inaugural Practice Prize Competition. The reports and papers that follow are the finalists from that competition, representing the best examples of rigor plus relevance that our profession produces.

引用

页码：180 / 181

页数：2